Kola King Advertising Essay Example | Topics and Well Written Essays - 250 words

Kola King Advertising - Essay Example This will help us get in touch with a wide variety of consumers, specifically the kids and young adults. Summer is a great time to enjoy the outdoors, spend time with the family, and enjoy cool, refreshing drinks. So why not enjoy the summer with us? With a dedicated team of trained professionals, the campaign will kick off on the first of June. All team members will be wearing T-shirts and caps featuring the unique King Kola logo and design. There will be numerous stalls and tables strategically designated around the metro area handing out King Kola brochures and pamphlets detailing product info and company history. There will be skilled team members at each place ready to answer consumer questions and concerns. One main location will be picked to hold regular weekend BBQ’s where people and families from all over will be able to enjoy the summer fun and get a taste of our new product, King Kola. Staff will be available handing out free samples of the product along with short surveys to gather consumer opinions and feedback. A local celebrity or spokesperson will be sponsored for the campaign and be fully trained about the product and its uniqueness. The celebrity will be present at the summer BBQ’s and share in with the consumers’ experience.