Marketing Plan Of Pel

PAK ELEKTRON LIMITED History and Introduction of PEL PAK ELECTRON LTD. was naturalized in 1956 with the technological collaborationismism of M/S AEG, double-u Germany. It is the oldest composite galvanising equipment-manufacturing unit of Pakistan with the object of initially producing transformers, switchgears and electric automobile motors. In 1962 after(prenominal) conclusion of joint venture agreement with AEG, totality sh arholding was purchased than by sponsors M/S Malik Brothers Limited. In October 1978, PEL was interpreted everyplace by SAIGOL GROUP OF COMPANIES, which is the largest and well-know industrial and commercial group in Pakistan. The Saigol Group belongs to the Saigol family that is an old business family and has contributed a component towards Pakistans industrial and believes in continuous development and produce. The settlement is a global business activity monitored through the assorted offices worldwide. concussion Saigols traditions, sinc e its takeover by the group, PEL are withal a Company on the go. The high growth rate proves the complete success of the professional management and provides fitted confidence to trust in its future development schemes. The fusion floated its shares to the general public and was listed on Karachi computer memory transfer (KSE) and Lahore Stock Exchange (LSE).

In 1980, Appliances Division was established and in 1981 it started the take of Window Type Air Conditioners with the technical collaboration of frequent Corporation of Japan. These air conditioners were well received in the trade for its quality. Su bsequently in 1987 the production of Refrige! rators and Deep Freezers was started. In 1993 the conjunction has started the assembly of Compressors for Refrigerators and Deep Freezers under technical collaboration with Messrs. NECCHI COMPRESSORI of Italy. It was in early 70s that PEL became known in foreign markets payable to its quality. The company started its export to countries like Saudi Arabia, Abu Dhabi, Qatar and so forth afterwards on PEL supplied electrical equipments to...If you want to wee-wee a full essay, order it on our website: OrderCustomPaper.com

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