POWERBAR

        PowerBar: Be Great. This is the slogan used by the company PowerBar Inc. in order to reinforce the athletic, intense, youthful image it wants to portray to its consumers of the PowerBar. PowerBar is a nutritional snack that can be easily be transported or eaten in a quick, but nutritional manner. From the ass deficiency of a quick, easy, nutritional snack, our group consisting of Dana Smith, Kim Rooney, Bonnie Egan, Ali Kutner, and Jonathan Marcus, has mulish that there is another mart for this type of product. Rather than respectable now tar depicting intensity filled athletes, PowerBar should target both wo men and men age fifty and older. After much research, we have put in that the need for this type of product is substantial. We give demonstrate by the trade mix, analysis of consumer behavior, and analysis of our new target market how we will do this, and also handle our current market. there ar four distinct categories of nutrition b ars sympathetic to dissimilar consumers: High-carbohydrate bars be targeted at serious athletes feeling to keep energy levels high; meal-replacement bars are aimed at weight watchers in a hurry; high-protein bars are intend to build muscle in weekend warriors when eaten by and by practice session; and bars made for women that contain indisputable nutrients thought to be particularly useful to them.

        While more bars claim mass appeal, others now target rattling specific audiences much(prenominal) as hikers, and athletes. Clif Bar, the makers of Luna bar supplies women with a nutritio us gang of atomic number 20 for strong bon! es, soy protein associated with reduced breast cancer risk and with a hefty core group and bones, 100 percent of passing(a) folic acid needs for a healthy heart, and 22 vitamins and minerals for boilers suit wellness, or for women following specific fare plans. These nutrition packed bars provide consumers with something... If you want to get a in force(p) essay, order it on our website: OrderCustomPaper.com

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